Lighting For Stage: Enhance Your Event With The Right Lighting

While costumes and background scenery typically capture the most attention during productions, lighting is integral in bringing events and stage stories to life. Stage lighting can drastically change the mood and feel of a play or music production. Like sound, lighting can create ‘organised chaos’ or evoke ‘thoughtful emotion’ with different higher-frequency visual wavelengths.

In fact, light is an artistic aspect of a performance, just like music and sound. So, as an artful expression, how does one appreciably enhance their event with the proper lighting? How does one choose the right lighting in the same manner a musician decides the suitable scales and rhythms to match an event?

This in-depth article answers these questions and provides some valuable tips on the different stage lighting that can be deployed for events.

Why is stage lighting important?

As a core component of modern-day productions, stage lighting is indispensable for several reasons:

Visibility

Clear illumination makes it easier for performers to relay their art form to the audience. Our eyes are the first medium of interaction that serves as a bridge between performers and audience. In this regard, the central core role of stage lighting is to ensure maximum visibility for stage performers.

Atmosphere

The tone and mood of an event can easily change due to lighting. Stage lighting can be matched to the content of an event to transmit the right emotions to the audience. For example, a soft and warm light glow can relay a happy scene, while dim and cool hues can help amplify a sad ballad during a music concert.

Specific colours are typically associated with different moods. For instance, red is associated with intense feelings of love, while blue is usually associated with sadness. Furthermore, stage lighting can complement effects such as rain or a storm to improve their believability. For instance, using flashing lights during a thunderstorm scene.

Narrative

Stage lighting can help set a scene for the narrative one wants to sell. For example, a moving headlight can create an optical illusion of the sun rising in the morning while backlit scrims can create the illusion of a sunny day, starry night, or even a fire.

A subtle spotlight can also emphasise the role of a performer. Thus, stage lighting can set principal actors apart from the rest of the stage.

Image

Stage lighting can be used to direct an audience’s attention to a particular performance aspect. The correct light can highlight artwork or an architectural feature on a set. Addtionally, they can be set to distinguish indoor or outdoor settings, the time of the year, and even the time of the day.

What type of lighting is needed on stage?

Different types of stage lighting can illuminate the stage or create a particular mood or atmosphere, depending on one’s desired outcome. For example:

Front lights

Front lights typically serve as the primary source of illumination during an event. Front stage lights can produce soft, diffused, shadowless, or hard, shadow-producing light, depending on the desired effect. They can also come in handy to control the presence of shadows.

Backlighting

Backlights create depth and help separate a performer from the background. However, to deliver a more dimensional appearance where the artist pops from the background, you typically need both backlighting and downlighting.

Downlighting

Downlighting is often used to wash a stage area with soft or harsh light. They are usually installed at the bottom of the stage to shine light upwards towards the performer. As a standard, downlighting typically requires a bit of overlap to have enough exposure.

Side lighting

Side lighting is primarily deployed to highlight the sides of a performer’s body, especially when they are walking. Side lighting also helps fill in gaps left by front lighting. With these gaps filled, performers’ actions and movements may appear much more realistic.

High side lighting

High-side lighting illuminates the top of the performer’s head, neck and shoulders to enable audiences to see their facial expressions. High-side lighting is typically mounted between 30 and 60-degree angles to illuminate the upper part of one’s body or any stage items.

Two primary forms of high-sided lighting are high-sided left and high-sided right. These can be combined to accentuate a performer’s elbows, legs, top of the head and middle of the chest.

Types of stage lights

Light is scientifically defined by its frequency and amplitude. However, in the context of stage productions, the different stage lights utilised in events can be distinguished by their intensity, form, colour, direction, and movement. Here is a list of the most common stage lights.

Cyc Light

A cyc light is an open-faced fixture that produces an even wash of light over a cyc (a tall piece of fabric) or a vertical surface. Cyc lights can be positioned on the floor or hung close to a backdrop to cover the backdrop in a sheet of light effectively.

Ellipsoidal

An Ellipsoidal is a narrow beam angle light that highlights specific subjects or elements on a stage. Usually, multiple ellipsoidal units are used to draw the audience’s attention to a particular aspect of a performance. Ellipsoidal lights typically come with adjustable focus and can be combined with gobos to project logos or patterns.

Floodlight

Floodlights are stationary lights that are not automated or controllable but provide outstanding illumination. Stage floodlights deliver wide beams of light that ‘flood’ an entire stage. They fill the stage with soft, evenly distributed illumination so the audience can clearly see everything they’re meant to see onstage.

Floodlight

Followspot

A followspot is a unique spotlight that casts an intense, focused light beam to give extra focus to a performer moving around a stage. These lights are handy when one isn’t sure what path a performer may take and needs to respond in real-time since they’re traditionally operated manually.

Furthermore, the operator can adjust the beam’s intensity level and size and easily change the colour with built-in panels.

Followspot light

Fresnel

Fresnel lights were originally designed for lighthouse uses. However, over time, they became a key component in stage lighting. Fresnels have concentric rings on the lens and are an excellent choice for washes. They can also produce more narrow beams of light with a soft edge and are great for offering high-definition shadows.

Moving head

Moving head lights are the most dynamically versatile stage lighting fixtures for augmenting stage performances. Moving heads offer a wide variety of beam angle ranges. For example, wash (the widest), beam (the narrowest), spot (wider than beam though thinner than wash), or hybrid (a combination of the three beam angles).

moving head light

In practice, moving heads are sophisticated as they are motorised and operated with a joystick-like gear to manipulate colours and focus adjustments. Furthermore, moving head fixtures can be supplemented by various unique colours and gobo patterns.

PARcan

Parabolic aluminised reflectors (PARcan) are unique stage lighting fixtures that create narrow profile spots and a large floodlight. They are typically stationary and are characterised by a barrel of light that is distinctly can-shaped. Because of their durability, they are a constant fixture in nightclubs and even commercial studios.

PARcan

Strip light

Strip lights usually provide a multi-coloured, effect-driven type of lighting suited to many music genres. They vary in size and are typically employed by DJs to highlight aspects of their audio output or equipment.

Blinders

Blinders are used in productions and concerts to produce sudden bursts of bright light. They are available in a range of sizes and configurations, from small LED panels to high-output fixtures. Blinders can be easily controlled, allowing lighting designers to create complex sequences and dramatic effects.

Blinder Light

What makes good stage lighting?

Customised lights based on event or performance

Good stage lighting has to be intentional and based on a theme. Each event or production may have disparate lighting needs based on the theme, set design, and desired atmosphere. As such, customised lights can be designed to fit these unique needs.

Knowing when to use various types of lights

Choosing the suitable types of lights and knowing when to use them can help bring your artistic vision to life by providing greater control over colour, intensity, beam angles, and effects. Remember, lighting intensities and effects may be crucial in setting the mood, evoking specific emotions and enhancing the overall storytelling.

Knowing the basic lighting positions

Strategic positioning and programming of stage lights can help draw the audience’s attention to the focal points of a production, enhancing the overall visual impact.

Remember, always employ lighting designs that are flexible, adjustable and adaptable to different scenes and settings within a performance.

Creating lighting zones

Creating lighting zones can enable you to achieve a balance between light and shadows. Appropriately managing this contrast helps create depth, dimension, and visual interest on stage.

Visit the venue beforehand to determine how many lights are needed

Planning is essential to achieve excellent stage lighting. Always do a site survey and visit to determine lighting angles and the number of lights you may need to create a cohesive visual experience.

Angle the lights correctly

Always angle the lights to match the evolving needs of the event or production. Furthermore, ensure you have the means to make real-time adjustments to create the desired effects.

Consult with a professional

Always seek out lighting experts to execute your stage lighting. These experts are always well-versed and experienced in the technical elements of choosing pattern projections, dynamic colour changes, moving lights, and other creative lighting techniques that can add visual depth to your event.

Lighting for stage rental in Malaysia

Whether you’re a full-time musician in Malaysia who is always on the road or a corporate brand that occasionally hosts events, you’ll probably need to hire stage lighting for ample illumination.

Hiring stage lighting equipment is a cost-effective, scalable and flexible option. It allows one to customise their lighting setup for each event without the hassle of maintenance and storage.

Rental Supplier offers audio-visual equipment, professional sound systems and stage lighting system rentals in Malaysia to diverse clients. We can also arrange logistics for both short-term and long-term rentals and ensure reliable quality to cater to clients’ unique stage lighting needs.

Conclusion

Instead of hassling with buying stage lighting equipment that you’ll occasionally use, consider renting stage lighting.  Renting provides you access to state-of-the-art equipment without any upfront investment. Furthermore, it enables you to select from a wide range of lighting fixtures, colours and effects to achieve the desired visual aesthetic.

Additionally, by renting, one can quickly scale the quantity and types of lights they require to match the specific needs of their event.

15 Launching Gimmicks That Will Leave Your Audience Mesmerised

Launching a new product is a crucial moment for any business, as you would want to make a lasting impression on your potential customers and convince them that your product is worth their attention and money. 

But how does one stand out from the crowd and create a memorable launch event? 

This is where creative and captivating launch gimmicks come into. These are clever tricks or strategies that can surprise, delight, and engage your audience and also help you showcase your product’s features and benefits in an appealing way.

Whether you are launching a physical product, a digital service, or a brand, we will share with you 15 launching gimmicks that will leave your audience mesmerised, creating a buzz and generating excitement.

Creative Gimmick Ideas for Launching

1. The countdown timer

Setting up a countdown timer on your website, social media, or event venue is one of the simplest but most effective launching gimmicks. It creates a sense of anticipation and urgency among your audience.

 One can also incorporate some visual elements to make the countdown more dramatic, such as fireworks, lights, or music.

For example, when Apple launched the iPhone X in 2017, they used a countdown timer on their website that showed the silhouette of the phone. As the timer reached zero, the phone was revealed with a stunning animation.

2. The sneak peek teaser

Another way to build curiosity and interest is to offer a sneak peek of the product before the official launch. You can do this by releasing intriguing teasers that show glimpses of your product or its features. You can also use questions, puzzles, or riddles to challenge your audience and make them want to know more.

For example, when Netflix launched the third season of Stranger Things in 2019, they released a series of teasers that hinted at the plot and characters of the show. They also employed cryptic messages and codes that fans had to decipher.

3. The light box

A light box for event launches is a powerful visual tool that uses illumination to highlight key elements or messages. It can display logos, slogans, or other promotional materials in a vibrant and eye-catching way. This lighting solution enhances the ambiance of an event, creating a captivating experience that leaves a lasting impression on attendees.

The light box

4. The holographic display

One of the most futuristic and impressive launching gimmicks is to use holographic technology to showcase your product. Holograms are essentially high-resolution three-dimensional(3D) images that appear to float in midair. They can create a stunning visual effect and make your product look like magic.

The holographic display

For example, when Toyota launched the Mirai in 2014, they used holograms to display the car’s features and functions and to create interactive experiences for the attendees, such as driving simulations and virtual tours.

5. Smoke machines

Consider transforming your launch venue into a captivating spectacle with the use of smoke machines. By strategically placing smoke machines around the stage or entrance, you can create a mysterious and dramatic atmosphere. The swirling smoke adds an element of intrigue and sets the stage for an unforgettable product reveal.

A great example of its effective use is when Samsung launched the Galaxy S8 in 2017 and used smoke machines to create a dramatic entrance for the phone. The smoke also highlighted the phone’s curved-edge screen and infinity display.

6. Bubble effect

Bubbles are another simple but fun launching gimmick that can add some charm and whimsy to your event. You can use bubble machines or wands to create bubbles of different sizes and shapes, as Google did when they launched the Pixel 3 in 2018. 

Google additionally used bubbles to create a playful and colourful backdrop for the phone. The bubbles also matched the phone’s colours and design.

7. The hydraulic launching systems

Hydraulic launching systems for events are designed to create dramatic and exciting reveals. They use the power of pressurized fluids to launch objects, such as confetti or even performers, into the air. 

The hydraulic launching systems

This technology adds a dynamic and thrilling element to any event, making it memorable for attendees.

8. The influencer takeover

Influencers often have a large and loyal following on social media or other platforms and can help you reach a wider and more targeted audience for your launch event. You can collaborate with influencers who are relevant to your product or industry and ask them to promote, review, or endorse your product.

For example, when Adidas launched the Ultra Boost 19 in 2019, they partnered with several influencers from different fields, such as fitness, fashion, and music, and asked them to share their stories and opinions about the shoes on their social media accounts.

9. The augmented reality experience

Augmented reality (AR) is an advanced visually-driven technology that overlays digital information or images on top of the real world. It can create an immersive and engaging experience for your audience and allow them to interact with your product in a new way. 

A testament to this exciting technology is the IKEA Place app that was launched in 2017 and uses AR to let users virtually place and view furniture items in their own homes. IKEA also designed the app to exploit AR to enable users to create a virtual catalogue and a virtual store.

10. Plasma ball gimmick

Consider adding a touch of scientific marvel to your launch event with plasma balls. These mesmerising glass orbs filled with swirling plasma create a captivating visual display and can be Incorporated as centrepieces on tables or as interactive props during presentations, offering an engaging and visually stunning experience for your audience. 

plasma ball

For example, when Tesla launched the Cybertruck in 2019, they used plasma balls to demonstrate the truck’s electric power and durability. They also used plasma balls to decorate the stage and the truck itself.

11. The interactive pop-up event

A pop-up event is essentially a temporary event that takes place in an unexpected or unconventional location. It can create a sense of surprise and excitement for your audience and attract more attention and foot traffic. 

You can make your pop-up event more interactive by adding games and contests. This hands-on approach creates a memorable and immersive experience, generating excitement and positive word-of-mouth.

12. The surprise giveaway

Everyone loves surprises, especially when they involve free products. Surprise your audience by giving away a limited number of your products during the launch event. This unexpected gesture generates excitement and goodwill among attendees, leaving them with a positive impression of your brand and product.

13. Emotional storytelling

Incorporate compelling narratives into your launch event to connect with your audience on an emotional level. Craft a story that resonates with your target market and weaves in the values and benefits of your product. By tapping into the power of storytelling, one can create a deeper and more meaningful connection with their audience, making your launch event truly unforgettable.

14. The confetti cannon

Consider elevating the celebratory atmosphere of your launch event with giant confetti cannons

These devices are designed to release confetti up to 12 metres in the sky. So, at the pinnacle moment of the launch, release a torrent of confetti into the air, showering the audience with colourful and celebratory debris. This visually striking gimmick creates a sense of joy and excitement, leaving a lasting impression on everyone present.

The confetti cannon

15. Laser show

Create a grand finale for your launch event with a spectacular laser show utilising laser effects, projected patterns, and synchronised lighting effects to create a visually stunning display. The combination of music, lasers, and dramatic elements always generates an immersive experience that captivates and mesmerises audiences.

laser effect

Conclusion

In a crowded marketplace, capturing the attention of your audience during a product launch is crucial. By incorporating creative and captivating gimmicks into your event, one can leave a lasting impression on their audience whilst building brand awareness. 

From countdown spectacles to holographic displays, each gimmick offers a unique way to engage and mesmerise your audience. 

However, it’s important to choose gimmicks that align with your brand and values, ensuring an authentic and memorable experience for your audience. 

Additionally, consider leveraging experiential marketing tactics to engage the audience at a deeper level via interactive installations, pop-up experiences, or even gamified activities. These enable attendees to interact with the product in a memorable way. 

So, go ahead and embrace these mesmerising launching gimmicks to make your next product launch an unforgettable success.
Reach out to us at Rental Supplier for various types of launching gimmicks for your next event in Malaysia.